How Henkel Trained Sales Professionals & Increased Sales

Posted on
March 11, 2021
Billy Mike
from myQuest

Improving Training Engagement For Sales Managers and Professionals 

Henkel recognized the need to simplify its sales training and increase training engagement in order to boost sales. Henkel collaborated with myQuest to restructure its learning experience and deliver it online to improve training outcomes.

About Henkel

Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.

Founded in 1876, Henkel looks back on more than 140 years of success. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf, Germany, employs more than 52,000 people globally and counts among the most internationally aligned German-based companies in the global marketplace.

Challenges and Objectives

Before using myQuest, Henkel delivered all of its sales training face-to-face. Henkel used a traditional Learning Management System which included pre and post training assignments and digital exercises. However, Henkel's Learning Management System did not provide the engagement features they were looking for and that exist on myQuest. 

Henkel found it critical to allow sales professionals to engage with their managers and receive feedback, support, and coaching. All of those things were not possible to do with their previous Learning Management system, which is why they decided to switch to myQuest. 

In addition, the user experience employees had using the Learning Management System was not a good one. Employees found it hard to navigate and complicated to use. Henkel was looking for a simpler, more engaging, and more user friendly solution. 

How myQuest Helped Henkel

Using myQuest, Henkel was able to build continuous learning experiences and keep in touch with their entire salesforce of 5,000 people. The training was available to the sales professionals digitally through an app or through a web-browser around the clock, 24 hours a day, so they could access it anytime, anywhere. 

Henkel’s training model easily fits into the myQuest learning platform and they could very quickly transform their training experience into a myQuest course. 

The team at myQuest helped Henkel prepare their content and utilize the different features, so that within a couple of months their entire sales training program was up and running. 

Henkel started by launching its sales training on myQuest to 600 sales professionals globally in multiple languages, and continued with monthly rollouts to hundreds of employees each month. The managers found it easy to collaborate with their employees and track engagement. 

Right from the beginning of the project, one of the things that were most important to Henkel was to provide a user-friendly experience. Paul Spackman, Global head of the Marketing Campus at Henkel, said that with myQuest, employees felt that opening the training app was as easy as opening their Amazon app and ordering a book, which was his main goal. 


After running various feedback sessions, Henkel found that myQuest helped them increase their training engagement rates and improve the relationships of sales managers with their employees. Henkel believes that the myQuest platform and its coaching, microlearning, and action-based features have been, without a doubt, a huge part of the overall success. 

Henkel’s employees and managers found the myQuest platform to be refreshing, engaging, and easy to use. Because of its mobile-friendly nature, employees could easily engage with their coaches, and access the training content at their fingertips. 

Engagement rates were a crucial KPI, and Henkel feels that it was definitely achieved through their collaboration with myQuest. 

“The myQuest interface is clean, easy to navigate, and highly engaging. We would definitely recommend myQuest to any organization who’s looking to deliver training in an effective way” - Vesna Schaefer, Global Head of Digital Training Delivery 

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